As a doctor, you need to make sure that you are taking every opportunity to learn about new marketing tools. As a Naturopathic doctor, you can have a fun time marketing your unique medical services. Learning these marketing tools will help you stay one step ahead of your competition. While you may be overwhelmed by all of the different types of marketing out there, certain types of marketing will better help your Naturopathic practice than others. Here are seven marketing tools that will help you when you are starting a Naturopathic practice.
1. Social Media
One of the easiest ways to grow a following in our modern age is social media. Once you have grown a solid following, you will be able to reach thousands with a single post. Instagram, Facebook, and Twitter are three of the biggest social media platforms that you should work with. There are many tutorials online that will help you learn how to properly use social media when starting a Naturopathic practice. One of the most important parts of an effective social media marketing campaign is consistency. If you can find the right type of material to post, posting every day can be very effective.
2. Video Marketing
Video marketing is more effective than it has ever been before. While running television commercials is an effective way to advertise, YouTube videos are even more effective. You can run YouTube ads which will help you build a strong following on YouTube. Having a YouTube channel with many subscribers can keep everyone up to date on what your practice is doing. While growing a YouTube channel can take a few years, it will really be a great addition to your business. Eventually, you will be able to post a video and attract hundreds or even thousands of new patients.
3. Start A Blog
Blogs are a great way to market in today’s digital world. Brushing up on your writing skills will be necessary if you want to run your blog on your own. After all, you are the one who knows the most about naturopathy. However, if you are not feeling confident about your writing skills, you can always hire writers that can keep your blog up to date. Learning how to run basic blogging programs online is also essential when you are creating a blog. This will help you better understand how to insert media into your posts. If you have the money, you can always hire a full or part-time employee to completely run your blog for you.
4. Professional Web Design
First impressions are everything in the world of business. This is especially true when it comes to being a doctor. You need to command a certain level of trust if a patient is going to feel comfortable with you providing them with medical advice. In our modern age, you will find that many of your potential patients’ first impression is going to be your website. This is why your website must be designed by a professional. If you have a cheap looking website that doesn’t function well, potential patients are not going to feel like you are very professional. Even if you have an existing website, you might want to update it. Older websites have a hard time displaying properly on smartphones. Try testing out your old website design on a smartphone. You may discover that you need to have your site professionally redesigned.
5. Email Marketing
A very effective way to keep up with your existing patients is through email marketing. Again, you will have to brush up on your writing skills or hire a writer if you want to have the most effective emails sent out. There are many email marketing software programs available online that will help you create professional-looking email newsletters. When it comes to email marketing, you need to not bombard your patients. Make sure that you are only sending out an email newsletter every week or month. Patients will become very annoyed with your newsletters if they are getting them every single day.
6. Build Your Brand
Building your brand can be a very fun thing to do. When you start to market with stickers, shirts, hats, and other forms of physical advertising, you will have the wearers of that clothing advertising for you on a regular basis. A big part of building your brand is making sure that you have the right logo. This will be essential to creating the right look and feel for your business. Hiring a graphic designer to help you craft a professional looking logo is a great investment that will pay off for many years to come.
7. Advertise In Your Local Community
Your local community is going to be the best place for you to advertise your new practice. This is where the majority of your patients will come from. Advertising in grocery stores, on bus benches, in newspapers, and on signs will all be effective ways of bringing in more business to your practice. Targeted online ads can also be a great way to advertise to your local community. You can set your ads to only show up in certain cities. This way, you will not waste money advertising to the wrong places.
These are just a few of the many different marketing tools that you can use when you are starting your new practice. Starting any new business is a journey. Have a great time and truly enjoy the process. You will be amazed how great marketing can really take your business to a whole new level. If you are trying to understand the art of digital marketing, why not get your free digital marketing plan from Buzztower today? You can use this digital marketing plan to reach new patients and take your business to new heights.