Still looking for the perfect platform on which to promote your business? If so, you should consider using Google AdWords. The search giant’s pay-per-click (PPC) marketing platform allows business owners to advertise their website in Google Search, Shopping, Maps, YouTube and more. If you’re still skeptical of using AdWords, check out the following benefits it offers.
1. Pay Only When Someone Clicks Your Ad
AdWords doesn’t charge you for creating or displaying ads. Like other PPC platforms, you’ll only incur charges on AdWords when someone clicks your ad. If 1,000 people see your ad but no one clicks it, you won’t be charged. This makes creating a profitable campaign rather simple. If you earn more per click than what you pay, you have a profitable campaign.
2. No Minimum Budget
Whether you’re a one-man business owner or Fortune 500 CEO, you can advertise on AdWords without worrying about minimum budget requirements. Clicks on the Search Network typically cost $1 to $3 whereas clicks on the Display Network — a collection of affiliated websites — cost under $1. And if you’re worried about overspending, you can set a daily budget for each campaign. Your ads will automatically stop showing once this budget has been reached.
3. You Can Stop Pause Your Campaigns
You’ll also have the freedom to stop or pause your AdWords campaigns anytime you choose. If you want to reevaluate your target keywords, for instance, simply pause your campaign to stop your ads from showing. After making the desired changes to your keywords, you can unpause your campaign to begin advertising again.
4. Conversion Tracking
One of AdWords’ greatest strength is conversion tracking. Once you’ve set up conversion tracking on your website, you can identify which keyword searches generate sales or conversions and which ones don’t. With this knowledge, you can then increase your maximum bid on high-converting keywords and lower your maximum bid on low-converting keywords.
5. Instant Results
Using AdWords, you can promote your business almost instantly. With search engine optimization (SEO), it can takes months to achieve a top search ranking and generate exposure for your business. With AdWords, however, your ads will begin to display immediately after they are approved — a process that usually takes less than 24 hours.
6. A/B Split Testing
You aren’t forced to use a single ad or creative on AdWords. On the contrary, you can create an unlimited number of ads, which is another reason to use it. Rather than running one ad, you can split test multiple ads. After allowing them to run, you should have enough data to determine which ones are most effective. If one ad yields a significantly higher click-through rate (CTR) and conversion rate than the rest, you can keep it while replacing the underperforming ads with new ones.
If conversion tracking is the greatest strength of AdWords, targeting is a close second. In addition to keyword searches, you can target users by language, geographic region and device. This makes AdWords particularly useful for local businesses. Local business owners, for example, can target users around their business. This means the business owner only pays for high-quality traffic that may yield local sales.
8. Increased Brand Exposure
A lesser-known benefit of AdWords is increased brand exposure. Statistics show that 1.17 billion people Google Search. Regardless of what your business sells, your target audience probably uses Google. You can promote your brand to these prospects by advertising on AdWords. Even if they don’t click your ads, they’ll still see your brand displayed in Google’s search results. This is just one more way AdWords can help your business.
9. Enhance Your Ads With Extensions
You don’t have to use the same cookie-cutter ad format as every other advertiser competing for your target keywords. Thanks to the platform’s extensions, you can enhance your ads by adding extra information. The call extension, for instance, displays your business’s phone number in ads viewed on desktop computers. If a user views your ad on a mobile device, however, he or she will see a click-to-call button. Other extensions include price, sitelinks, ratings, reviews, callouts and structured snippets.
10. Target Your Website’s Visitors
Finally, AdWords allows you to target your website’s visitors. Known as remarketing, this feature is highly useful for e-commerce businesses. If a visitor adds a product to his or her cart but doesn’t check out, you can target that visitor with remarketing. Remarketing works just like traditional PPC ads, but only users who’ve visited your site in the past will see them. You can even display remarketing ads on Google’s Display Network.
If you’re ready to promote your business on AdWords, contact Buzztower today for a free PPC management quote.